Six chapters. The last two are still being written.

Keep scrolling to move through time

2017 to 2021

Electrical engineering at COMSATS

I started my BS in Electrical Engineering at COMSATS University Islamabad. Engineering shaped how I think: analyzing problems, solving them technically, and understanding complex systems.

What it gave me: Analytical thinking and a systems mindset
What came next: A growing interest in online business

2020 to 2021, while still at university

Amazon private label, UK marketplace

My first serious business experience: working on Amazon private label in the UK marketplace on behalf of a client.

What I learned: Product research, sourcing, listing development and keyword optimization
What came next: A wider look at other business models

2021, about six months

The US wholesale model

I moved on to explore wholesale in the United States: distributors, sourcing, pricing and competition, and how all of it differs from private label.

What I learned: How sourcing and margins change from one model to another
What came next: Running orders end to end

From around mid-2021, roughly a year and a half

Amazon dropshipping, US marketplace

An intense chapter in order management, supplier coordination, pricing, customer experience and shipping. As marketplace policies and operational requirements evolved, I moved toward more structured fulfillment models.

What I learned: Adaptability, and how much operations decide profitability
What came next: Fulfillment-based operations

2022 to today Running now

Multi-marketplace operations

With my partner, we expanded into fulfillment-based operations on Amazon and Walmart, then Temu and TikTok Shop, with an operations team in Multan running the day-to-day work.

What I learned: Store management, inventory, sourcing and fulfillment coordination across platforms
What came next: A clear view of the operational problems businesses face every day

2026 onward, alongside e-commerce Running now

AI consultancy and automation

In 2026 I added a second business and started working as an AI automation consultant: AI consultancy and business process automation, with n8n workflows, GoHighLevel CRM, AI chatbots and custom AI systems for small and medium-sized businesses. It runs in parallel with our e-commerce operations, and I design and build this work myself.

Why it fits: It grows out of running real businesses every day
What comes next: Growing both businesses side by side